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Our 3 Tips for Home Accessory Perfection - Shades 4 Seasons

Our 3 Tips for Home Accessory Perfection

One of the biggest home decorating challenges is knowing how to arrange your accessories, whether they are on a bookcase, shelf, tabletop or fireplace.
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Find Your Purpose - Part 9 – Multi-Media Rules! - Shades 4 Seasons

Find Your Purpose - Part 9 – Multi-Media Rules!

Multi-Media Rules

One of the most effective ways of using Social Media to promote your area of passion is to mix up the media. Different platforms support different media types and some specialise in certain forms of content, for example for video think YouTube and more recently TikTok.

Where’s Your Camera?

Once upon a time you might have needed specialist equipment to take professional photographs and videos, not any more! Your typical iPhone or Android phone is more than capable of taking great pictures and recording high quality video as long as you invest in a few simple props such as a camera stand.

There are all sorts of ways in which you can unleash your passion with a digital camera. Like cooking? Take a picture of a meal you have prepared. Like travelling, be sure to have your camera to hand and capture your trip in a photo-book. 

And then you can upload your photographs and videos to social platforms. There are several places where you can do that: 

These are places where people come hunting for photos and videos. But what’s best is that they can network also. People who like your photos and videos will communicate with you on places like YouTube.com and Flickr.com. There lies your method of expanding your business network to them! 

Create a Podcast
 
Just like photos and videos, creating your own podcast is surprisingly easy and there are plenty of free resources online to help you do it. You are probably going to need a host (who asks you questions relevant to the topic you are going to speak about) and some prepared answers or at least prompt notes if you want to come across a little more ad lib and less like a newsreader! Free websites that will help you with podcasting include:
 
 
Beyond Photos, videos and podcasts there are plenty of other alternative formats to capture and engage the target audience for your passion. These include SlideShare (The LinkedIn platform for sharing PowerPoint presentations), VISME (a platform for creating infographics) and Prezi (a dynamic and eye-catching alternative to PowerPoint).
 
Whatever media formats you use remember to try and mix things up a little to keep your audience engaged and don’t forget to target your media at the right social platforms…LinkedIn supports just about any form of media, however platforms such as TikTok are made for video and Pinterest is all about photography, so choose your social platforms wisely!
   
Steve Watson, Shades4Seasons Stephen Watson is a writer, blogger and the marketing director of www.shades4seasons.com, an
 e-commerce site for beautiful custom made, custom designed and specially curated homeware
 products
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Find Your Purpose - Part 8 – Making Social Networking Pay - Shades 4 Seasons

Find Your Purpose - Part 8 – Making Social Networking Pay

One of the best ways you can promote your passion over Social Media is by starting an online community focusing on your area of interest.
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Shades 4 Seasons, Blog, Blogging

Find Your Purpose - Part 7 – To Blog or not to Blog, that is the question!

Blogs are very easy to set up and you do not have to do a huge amount of work to set up your own blog. All the resources you will need are at your virtual fingertips online.
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shades 4 seasons blog eBooks

Find Your Purpose - Part 6 - Producing eBooks as a Moneymaking Passion

An eBook is an electronic book. It is a book that is created on a computer and is made available to download though online channels. Finding and downloading eBooks online is a very easy way for people to acquire information quickly in an accessible format…you can read an eBook on your Kindle or iPad, mobile phone or laptop/pc or even get an audio version and play in your car or at the gym! And an eBook can just be a click of a download button away. 
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Find Your Purpose - Part 5 - Strategic Passion Plan - Shades 4 Seasons

Find Your Purpose - Part 5 - Strategic Passion Plan

OK, so you’ve identified your passion and recognised that the internet is the best vehicle for turning your passion into profits…what next?
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profit, passion, online, shades 4 seasons

Find Your Purpose - Part 4 - Profitable Passion Online

If you are striving to make profit out of your passion, the internet provides almost limitless resources to help you achieve your goals.
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Find Your Purpose - Part 3 - Passion, Profits and Principles - Shades 4 Seasons

Find Your Purpose - Part 3 - Passion, Profits and Principles

As we have explored thus far, it is possible, and in fact highly desirable, to let your passion drive your business purpose. However, in doing so, you should be conscious that any for-profit business needs to be founded on a clear set of principles and with a clearly defined ethos.
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Find Your Purpose - Part 2 - Turning Passion into Profits - Shades 4 Seasons

Find Your Purpose - Part 2 - Turning Passion into Profits

Follow your passion. Don’t listen to detractors, remember that if you have plenty of naysayers then you are probably on the right track - visionaries swim against the tide not with it.
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Find Your Purpose - Part 1 - Finding Your Passion - Shades 4 Seasons

Find Your Purpose - Part 1 - Finding Your Passion

For everyone, the spark that lights the flame of passion exists, although that spark can take more igniting in some than others. Many live their lives without realising the potential their passion has for creating a successful and profitable business. They just don’t see the connection between their passion and a successful business model.
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