Multi-Media Rules
One of the most effective ways of using Social Media to promote your area of passion is to mix up the media. Different platforms support different media types and some specialise in certain forms of content, for example for video think YouTube and more recently TikTok.
Where’s Your Camera?
Once upon a time you might have needed specialist equipment to take professional photographs and videos, not any more! Your typical iPhone or Android phone is more than capable of taking great pictures and recording high quality video as long as you invest in a few simple props such as a camera stand.
There are all sorts of ways in which you can unleash your passion with a digital camera. Like cooking? Take a picture of a meal you have prepared. Like travelling, be sure to have your camera to hand and capture your trip in a photo-book.
And then you can upload your photographs and videos to social platforms. There are several places where you can do that:
These are places where people come hunting for photos and videos. But what’s best is that they can network also. People who like your photos and videos will communicate with you on places like YouTube.com and Flickr.com. There lies your method of expanding your business network to them!
Stephen Watson is a writer, blogger and the marketing director of
